Privacy policy

Limerelle is operated by ALDERSTEEL LTD, company number 17243968.

Business address: 5–25 Ullin St, London E14 6PN, United Kingdom.
Email: support@limerelle.com
Telephone: +44 20 4855 0333

Contact customer service before returning an item. Return instructions are supplied after your request is reviewed.

Last updated: 21 August 2026.

Controller

ALDERSTEEL LTD is the controller for personal data controlled by the merchant in connection with Limerelle. Privacy enquiries may be sent to support@limerelle.com.

Personal data we use

Depending on how you use the store, we process contact details, billing and delivery addresses, order and transaction information, payment references and status, customer-service communications, returns information, and technical or browsing information needed to operate and secure the store. Full card details are handled by enabled payment providers and are not represented as being stored by Limerelle.

Purposes and lawful bases

We use personal data to perform contracts and manage orders, payments, delivery, returns and support; comply with legal, accounting and tax obligations; prevent fraud and protect the store where we or others have legitimate interests; and, where required, on the basis of consent for optional cookies or marketing.

Recipients

Authorised personnel may access data. Where necessary, data is shared with Shopify, enabled payment providers, carriers and service providers actually used to operate the store. These organisations may act as processors or independent controllers depending on the service.

International transfers

Some providers may process data outside the United Kingdom. Where required, transfers are protected by an applicable adequacy regulation or appropriate safeguards such as approved contractual clauses. You may contact us for information about relevant safeguards.

Retention

We keep personal data only for as long as needed for the stated purposes, legal obligations, disputes, fraud prevention and enforcement, then delete or anonymise it in line with applicable procedures.

Your rights

Subject to applicable law, you may request access, rectification, erasure, restriction or portability, object to processing, and withdraw consent where consent is the lawful basis. Contact support@limerelle.com. We may reasonably verify identity. You may complain to the UK Information Commissioner's Office at ico.org.uk.

Cookies and similar technologies

We use technologies required for store operation, cart, checkout, security and privacy preferences. Optional analytics, advertising or social technologies should operate only with the consent required by law. You can use the store's privacy controls and browser settings to manage choices.

Security, children and changes

We and our providers use proportionate safeguards, but no system is completely secure. The store is not intended to knowingly collect children's personal data outside legally permitted circumstances. We may update this policy to reflect changes in practices or law and will update the date above.